This policy explains the cookies and similar technologies BrandWorks uses on https://brandworks.me, what each one does and how you can control them. It should be read with our Privacy policy.
India has no separate cookie law. Cookies that identify you are personal data, so we treat them under the Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025: optional cookies need your clear, informed consent, and you can withdraw it as easily as you gave it.
What cookies are
Cookies are small text files a website stores in your browser. Similar technologies work in much the same way, such as local storage, which keeps information in your browser, and pixels, which are tiny pieces of code that tell a service a page has loaded. In this policy, "cookies" covers all of them.
Some cookies are set by us (first-party cookies). Others are set by the services we use, such as analytics or advertising platforms (third-party cookies).
How we use cookies
We sort cookies into groups so you can choose which ones to allow:
- Necessary cookies keep the site working, keep it secure and remember your cookie choice. The site can't work properly without them, so they're always on.
- Analytics cookies show us which pages people visit and how they found us, so we can improve the site. Analytics and marketing cookies stay off until you allow them. Rejecting them won't stop any part of the site from working.
How we ask for your consent
When you first visit, a banner asks for your choice before any optional cookie is set. It is designed to be fair, in line with the Central Consumer Protection Authority's Guidelines for Prevention and Regulation of Dark Patterns, 2023:
- Accept all and Reject all are the same size and equally easy to find
- nothing is pre-ticked, and until you choose, no optional cookie is set
- you can choose group by group in Cookie settings
- the banner never blocks the content or nags you to change your mind
We remember your choice in a cookie for 6 months, then ask again. We'll also ask again if we add a new tool or change how we use cookies.
Cookies we use
Necessary
These keep the site working and remember your cookie choice. They’re always on.
| Name | Set by | What it does | How long it lasts |
|---|---|---|---|
bw_consent | BrandWorks | Remembers your cookie choices so we don’t ask on every page. | 6 months |
Analytics
Off unless you allow them. They show us which pages people visit and how they found us.
| Name | Set by | What it does | How long it lasts |
|---|---|---|---|
_ga | Google Analytics | Tells visits from different browsers apart | 2 years |
_ga_<ID> | Google Analytics | Keeps track of your current visit | 2 years |
Google Analytics uses Google Consent Mode. Until you allow analytics cookies, it doesn't set cookies on this site.
Changing your choice
You can change your mind at any time. Open (there's also a link at the bottom of every page), switch the groups on or off and save. If you switch off a group you'd allowed before, its tools stop straight away and we delete the cookies they set on this site.
You can also block or delete cookies in your browser settings. Each browser explains how in its help pages. If you block necessary cookies, we can't remember your cookie choice, so you'll see the banner on every visit.
These tools also let you control advertising and analytics across many websites:
Children
We don't knowingly set analytics or advertising cookies for anyone under 18, and we never use cookies to track children or target advertising at them, as the DPDP Act forbids.
Embedded content
Some pages show videos or posts embedded from platforms such as YouTube, Vimeo or Instagram. These platforms may set their own cookies when the content loads or when you play it, even if you've rejected our optional cookies. Their own cookie policies apply.
Changes to this policy
We'll update this policy when we add or remove tools, and change the "Last updated" date at the top. If a change affects what you agreed to, we'll ask for your choice again.
Contact us
Email socials@brandworks.me with any questions about cookies on this site, or contact our Grievance Officer, TODO: full name, at socials@brandworks.me.